Day -306 – Marketing for yahoos

lifeHave you noticed that your news feeds, no matter the platform, only seem to show you what you might have looked at already?  It’s making me a little crazy.  Because I read some articles about planning for retirement, when Yahoo sends me my news for the day, there is always one or two articles about retirement.

Because I pinned a couple of quotes about reading and some pins for social marketing, Pinterest peppers my feed with more of the same.

Last week I researched two things, patents and airfares, now, that is what all the ads look like that run as banners or on the right hand side.

On Facebook I clicked on a writer’s conference and a business coach, yep, that’s what the sponsored ads are showing me now.

I get that there are algorithms that tell companies what we look at so that they can advertise to us, but that is not who I am. Yes, I am interested in retirement, patents, airfares, reading and social marketing, writing and business, but that isn’t all that I am interested in.

I am also interested in events and exercise, travel and food, fashion and flair, shoes and bags, business and growth, enameling and computers, writing and vegetables.  So many things, I can’t begin to name them all, and I don’t know what I don’t know.  If my news feeds are so talented, why don’t they introduce me to stuff that I may not have any interest in YET…why don’t they try to show me what is next.

I guess I might be in the minority, when I go online to research a purchase, I buy then too.  I don’t come back later, I get it done.  So explain the logic when I have looked up a hotel room, booked it, then all of a sudden, all the ads are for hotel rooms in that same area.  It’s over by then, I’m not doing that again.

We caved last month and bought underwear from Duluth (which he loves, by the way), now I’m seeing ads from them.  I don’t get it, they have my email now, and I’m a customer, why pay google or yahoo to show me ads when they can email me direct?

Do you see where I’m going?  Those that have me, still are trying to sell me; those that don’t know me yet, I never get to be introduced to.  Marketers, show me something that I don’t know, Ad Agencies, keep me posted, but don’t overdo it.  Those that are feeding me news…give me more, I want to be well rounded, not just focused on one thing.  Oh, unless it is celebrity news, then don’t bother, I really am not interested.0

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Day 340 – Pinterest, anyone?

Do you ever have those days when you just want to sit in one place?  I had one of those tonight.  We got to Vegas tonight for the SEMA show, there will be more on that over the next couple of days, trust me.  Checked in to the Best Western Mardi Gras because it is within easy walking distance to the convention center, we picked up the necessities for the week:  large bottle of Ibuprofen, Diet Coke, water, Vodka, Little Debbie’s Oatmeal cookies – I can survive anything now.  Then dinner in another restaurant – can I just say I am sick of restaurant meals, I’ve taken to eaten turkey sandwiches, and I don’t really even like turkey sandwiches, but I’m sick of everything else.  Anyway, I’m ranting…I walked back to the room after dinner by myself, told the boys to continue watching the game and snuck away, all I really wanted to do was sit with my laptop and look up all those things I’ve been meaning to do over the last couple of weeks, but didn’t have the internet available.  So I…checked my Powerball tickets, downloaded a guide on how to make enamel jewelry, looked up commercial property in Moab, found the definition of Raku pottery (related to a book I’m reading) and then I did the unthinkable…I logged on to Pinterest.

If you’ve never been on Pinterest, you might not understand its addicting qualities, I looked first at what my friends are pinning, then I looked at the Everything category, when it wouldn’t load fast enough, I went to Popular.  It’s like having all the DIY, Craft, Entertainment, Hair and Clothing magazines all lined up in a flip book.  My pupils scanned the pages looking for something to catch my eye, I found a few quotes I love, a few recipes, a couple of things that I thought “that’s cool.”  The best part for me is that I live in 280 square feet, so “stuff” in the true sense of Pinterest doesn’t interest me.  But I’m always looking for an occasion to apply it.

 

On September 1, my oldest daughter got married, she’s not much of a crafter, so she let me do some of the decorations.  I created a board on Pinterest labeled “Kayla and Lindsey’s Wedding” and every time I saw something cute and do-able, I pinned to it.  Then they went in and approved what they liked.  By the time we were done, we had bookmarks for wedding favors, old ladders with wedding advice, old suitcases for cards and mason jars for drinking.  It was the most fun I ever had decorating for an event.  The ideas turned out great and the effort seemed to be appreciated.  I love my girls.  There are so many ideas on Pinterest, it can be overwhelming.  But tonight, when I just wanted to chill, it was exactly what I needed.  What have you made that you found on Pinterest?